It’s everybody’s favorite time of year! SPOOKY SEASON! As some of this year’s spooky-themed items start to hit shelves, Hershey’s has decided to get in on the fun, declaring the season “Hersheyween”! The Hershey Company has been playing along with Halloween fun for a long time, first introducing colored foil Hershey’s Kisses (orange and black) to celebrate the holiday in 1968 and first releasing iconic Reese’s Peanut Butter Pumpkins and York Peppermint Batty in 1993 - and this season is no exception with a whole slew of goodies being announced for this year’s Halloween season!
Reese’s x Peanuts
2025 is the 75th Anniversary of Peanuts and Hershey is joining in the celebration with a team-up between Reese’s and Peanuts to celebrate “It’s the Great Pumpkin Charlie Brown!” Charlie Brown, Snoopy, and the rest of the gang will take over both Reese’s Miniatures and Reese’s Pumpkins, where each wrapper will feature an iconic scene! The Miniatures will feature 7 classic scenes and the Pumpkins will feature 6! “It’s A Great Pumpkin Charlie Brown” was my CHILDHOOD and I will forever quote “I got a rock”. I am so excited to find these!
KitKat Counts
This one might vant to suck your blood! Bwa ha ha! Introducing the newest new shape of KitKat - KitKat Counts, which will be available in both snack size and jumbo size bags as well as a mixed bag with Reese’s Bats! I’m very curious how these will be as I expect the Wafer-to-Chocolate ratio to be different than your average KitKat! Fans of KitKat GHOST TOAST, BREAKING BONES, and WITCH’S BREW will be happy to know that all three are returning this year in addition to new KitKat Counts!
Hershey’s Cookies ‘n’ Creme x Harry Potter
Our second collaboration of Hersheyween takes us to the Wizarding World of Harry Potter! Fans will be able to snag Snack Size bags of Hershey’s Cookies ‘n’ Creme bars that will feature their favorite wizarding world characters including Hedwig, Dobby, Buckbeak, and Fawkes.
Reese’s Mini Pumpkins Unwrapped
Hershey’s wants to help you get into the Halloween spirit with a poppable take on the iconic pumpkins! REESE’S Mini Pumpkins Unwrapped feature the classic combination of creamy peanut butter and milk chocolate in a smaller, easily poppable delight - perfect for festive snacking or sharing (if you must). Reese’s Pumpkins are EASILY my favorite Halloween treat that I look forward to each year, so these are going on my hunt list for sure! I’m sure glad the bag reseals, otherwise I might just have to eat the whole thing in one sitting! (Who am I kidding, I might anyway.)
Jolly Rancher Gummies Trickies
Here’s a fun one: Jolly Ranchers Gummies Trickies! Described as “A Mash Up of Colors, Flavors, and Shapes” - Each gummy is bursting with one of five bold flavors, but the flavor may not necessarily match the color to play a trick on your tastebuds and keep you guessing! This is a really fun concept that I’d love to see more brands jump on board with.
Hershey’s Nuggets Pumpkin Spice Latte
Last (but certainly not least) for all of the fall enthusiasts out there, Hershey’s will introduce their first fall harvest flavor in six years - Hershey’s Nuggets Pumpkin Spice Latte. Leaning into a consumer favorite and fall classic, Hershey’s Nuggets are the perfect sized milk chocolate treat with pumpkin spice latte flavored crème. I believe several creators have found these in stores already but I have not had such luck. They are on my list though as they sound delicious! Along with the new Hershey’s Nuggets, Hershey’s also announced that they are also bringing back the beloved Cadbury Caramello Miniatures as well as Cadbury Mini Harvest Handfuls!
When are these items hitting shelves?
Right now!! If you haven’t spotted these goodies just yet, keep looking as Hershey’s says they are on their way NOW! I will leave you with a quote from Hershey’s themselves talking about the excitement this year from Hershey’s!
“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year,” said Katie DeCapria, Senior Manager Halloween at The Hershey Company. “This season, we elevated those signature brands and created treats like REESE’S Mini Pumpkins and KIT KAT® Counts in convenient, shareable packaging making it easier for everyone to enjoy and celebrate together.”
Let me know which one you are the most excited to try in the comments and stay tuned for more stories on items you’ll crave here at Cravy.co!
pumpkin spice latte nuggets sounds awful i want 14 of them right now